Zvinoenderana neazvino data rekutsvagisa kwevatengi pamusoro pevaridzi vezvipfuyo vanopfuura mazana manomwe uye ongororo yakazara yeVericast's "2023 Annual Retail Trends Observation", vatengi vekuAmerica vachiri nemafungiro akanaka nezvekushandisa chikamu chezvipfuyo pamberi pekunetseka kwekukwira kwemitengo:
Data inoratidza kuti 76% yevaridzi vezvipfuyo vanoona zvipfuwo zvavo sevana vavo, kunyanya mamireniyumu (82%), vachiteverwa neGeneration X (75%), Generation Z (70%), uye Baby Boomers (67%).
Vatengi vanowanzo tenda kuti bhajeti rekushandisa rezvikamu zvezvipfuyo richawedzera, kunyanya maererano nehutano hwemhuka, asi ivo vanotarisirawo kuchengetedza mari zvakanyanya sezvinobvira.Vanosvika 37% yevatengi vakaongororwa vari kutsvaga zvidzikiso pakutenga kwezvipfuyo, uye 28% vari kutora chikamu muzvirongwa zvekuvimbika kwevatengi.
Vanosvika makumi manomwe nesere muzana evakabvunzwa vakati maererano nezvechikafu chemhuka uye mari yekudyira, ivo vakagadzirira kuisa mari yakawanda muna 2023, izvo zvinoratidza zvisina kunanga kuti vamwe vatengi vanogona kufarira zvigadzirwa zvemhando yepamusoro.
38% yevatengi vakati vanoda kushandisa mari yakawanda pane zvigadzirwa zvehutano zvakaita sevhitamini uye zvinowedzera, uye 38% yevakapindura vakatiwo vachashandisa yakawanda pazvigadzirwa zvehutsanana.
Pamusoro pezvo, 32% yevatengi vanotenga kuzvitoro zvikuru zvemhando yemhuka, nepo 20% vachida kutenga zvigadzirwa zvine chekuita nemhuka kuburikidza ne e-commerce chiteshi.Chete 13% yevatengi vakaratidza kuda kwavo kutenga kunzvimbo dzekudyira mhuka dzemuno.
Vanosvika 80% yevaridzi vezvipfuyo vachashandisa zvipo zvakakosha kana nzira dzekurangarira mazuva ekuzvarwa kwemhuka dzavo dzinovaraidza uye mazororo ane hukama.
Pakati pevashandi vari kure, 74% inoronga kuisa mari yakawanda kutenga matoyi emhuka kana kutora chikamu muzviitwa zvemhuka.
Sezvo zororo rekupera kwegore richisvika, vatengesi vanofanirwa kuongorora nzira yekuendesa kukosha kwekutengesa kune varidzi vezvipfuyo, "akadaro Taylor Coogan, nyanzvi muindasitiri yezvipfuyo yeVericast.
Zvinoenderana neazvino mashandisirwo emhuka dzemhuka kubva kuAmerican Pet Products Association, kunyangwe kukanganisa kwekusagadzikana kwehupfumi kuchienderera mberi, chishuwo chevanhu chekudya chinoramba chiri pamusoro.Kutengeswa kwezvigadzirwa zvemhuka muna 2022 kwaiva $136.8 bhiriyoni, kuwedzera kunosvika 11% zvichienzaniswa ne2021. Pakati pavo, kushandiswa kwechikafu chechipfuwo uye chikafu chinokwana madhora mabhiriyoni makumi mashanu nemasere, iyo iri padanho repamusoro rekushandisa uye zvakare kukura kwakakosha. chikamu, ine mwero wekukura we16%.
Nguva yekutumira: Oct-12-2023
