Maitiro ekuita vanhu muindasitiri yezvipfuyo ave musimboti mutyairi wekukura

Mumakore gumi apfuura, indasitiri yezvipfuyo yakave neshanduko dzakakosha, ichishanduka kuita musika une mativi mazhinji unopfuura kudarika kwekutanga kutarisirwa kwemhuka. Nhasi, indasitiri iyi haingosanganisire zvigadzirwa zvechinyakare sechikafu uye matoyi asi zvakare inoratidza mararamiro akakura uye tsika dzekuvaraidza dzevaridzi vezvipfuyo. Mutengi anotarisa pamusoro pezvipfuyo uye maitiro ekuita vanhu ave musimboti wekukura kwemusika wezvipfuyo, zvichikurudzira hunyanzvi uye kuumba indasitiri yekusimudzira.

Muchinyorwa chino, YZ Insights muGlobal Pet Indasitiri ichabatanidza ruzivo rwakakodzera kutsanangura maitiro makuru muindasitiri yezvipfuyo ya2024, maererano nekugona kwemusika uye simba reindasitiri, kubatsira mabhizinesi ezvipfuyo uye mhando kuona mikana yekuwedzera bhizinesi mugore rinouya. .

01

Market Potential

Kwemakore makumi maviri neshanu apfuura, indasitiri yezvipfuyo yakakura ne450%, uye indasitiri nemafambiro ayo ari kuita shanduko dzakakura, nekuenderera mberi kuri kutarisirwa mumusika. Data yekutsvagisa inoratidza kuti mumakore makumi maviri nemashanu aya, indasitiri yezvipfuyo yakangosangana nemakore mashoma ekusakura. Izvi zvinoratidza kuti indasitiri yezvipfuyo ndeimwe yemaindasitiri akagadzikana maererano nekukura nekufamba kwenguva.

Muchinyorwa chakapfuura, takagovana rondedzero yekutsvagisa yakaburitswa neBloomberg Intelligence munaKurume wegore rapfuura, iyo yakafanotaura kuti musika wepasi rose wezvipfuyo uchakura kubva pamadhora mazana matatu nemakumi maviri emadhora kusvika pamadhora mazana mashanu emadhora panosvika 2030, zvakanyanya nekuda kwekuwedzera kwehuwandu hwezvipfuyo uye kuwedzera kudiwa kwekuchengetwa kwemhuka dzepamusoro.

02

Indasitiri Dynamics

Upscaling uye Premiumization

Nekuwedzera kuri kuita varidzi vezvipfuyo kutarisisa hutano hwezvipfuyo uye kugara zvakanaka, zvavanoda zvemhando nekuchengetedzeka kwekuchengetwa kwezvipfuyo uye zvigadzirwa zviri kuwedzera. Nekuda kweizvozvo, kushandiswa kwezvipfuyo kuri kusimudzira, uye zvigadzirwa zvakawanda nemasevhisi ari kufamba zvishoma nezvishoma akananga kune yakakwira uye yekutanga nzira.

Zvinoenderana nedata rekutsvagisa kubva kuGrand View Research, kukosha kwemusika wepasi rose wezvipfuyo zvinotarisirwa kusvika pamadhora mazana mashanu nemakumi mashanu emadhora muna 2020. The komputa yegore rekukura mwero (CAGR) kubva 2021 kusvika 2028 inotarisirwa kusvika 8.6%. Aya maitiro anoratidza kukura kwekudiwa kwechikafu chepamusoro-soro, zvibatiso, pamwe nehutano hwakaoma uye hutano zvigadzirwa zvezvipfuyo.

Specialization

Mamwe masevhisi ezvipfuyo ari kuita mukurumbira mumusika, senge inishuwarenzi yemhuka. Huwandu hwevanhu vanosarudza kutenga inishuwarenzi yemhuka kuti vachengetedze mari yezvipfuyo huri kuwedzera zvakanyanya, uye maitiro ekumusoro aya anotarisirwa kuenderera mberi. Chirevo cheNorth American Pet Health Insurance Association (NAPHIA) chinoratidza kuti musika weinishuwarenzi yemhuka muUnited States neCanada wakapfuura madhora 3.5 bhiriyoni muna 2022, nekukura-pagore kwe23.5%.

Digitization uye Smart Solutions

Kubatanidza tekinoroji mukuchengeta zvipfuyo ndeimwe yemaitiro ekutanga muindasitiri. Digitized pet care uye zvigadzirwa zvinounza mikana mitsva yebhizinesi uye mhando dzekushambadzira. MaBrand anogona kunzwisisa zvirinani zvinodiwa nevatengi uye maitiro nekuunganidza nekuongorora data rakagadzirwa neakangwara madivayiri, nekudaro vachipa zvigadzirwa nemasevhisi chaiwo. Panguva imwecheteyo, zvigadzirwa zvakangwara zvinogona zvakare kushanda semapuratifomu akakosha ekubatana kwemutengi, kuwedzera ruzivo rwemhando uye mukurumbira.

Mobility

Nekutekeshera kwakapararira kweinternet mbozhanhare uye kushandiswa kwakanyanya kwenharembozha, maitiro ekufambisa muindasitiri yezvipfuyo ari kuwedzera kuoneka. Iyo mobileization maitiro inopa mikana mitsva yebhizinesi uye nzira dzekushambadzira dzekuchengetwa kwezvipfuyo uye musika wechigadzirwa uye inovandudza kurerukira kwevatengi kuwana masevhisi uye zvigadzirwa.