Halloween izororo rinokosha muUnited States, rinopembererwa nenzira dzakasiyana-siyana, kusanganisira zvipfeko, zvihwitsi, marambi emanhanga nezvimwe.Zvichakadaro, panguva yemutambo uyu, mhuka dzinovaraidza dzichavawo chikamu chekutariswa kwevanhu.
Pamusoro peHalloween, varidzi vemhuka vanogadzirawo "zvirongwa zvezororo" zvezvipfuwo zvavo pane mamwe mazororo.Muchinyorwa chino, Global Pet Indasitiri Insight ichakuunzira fungidziro yekushandiswa kwezvipfeko zvezvipfuyo zveHalloween muUnited States muna 2023 uye ongororo yezvirongwa zvezororo zvevaridzi vezvipfuyo.
Zvinoenderana neongororo ichangoburwa yegore negore neNational Retail Federation (NRF), mari yose yeHalloween inotarisirwa kusvika yakakwira mabhiriyoni gumi nemaviri emadhora muna 2023, ichipfuura rekodhi yegore rapfuura yemadhora mabhiriyoni gumi nemazana matanhatu.Huwandu hwevanhu vari kutora chikamu muzviitiko zvine chekuita neHalloween gore rino huchasvika panhoroondo yepamusoro ye73%, kubva pa69% muna 2022.
Phil Rist, Mutevedzeri Mukuru weProsper Strategy, akazivisa:
Vatengi vechidiki vanoda kwazvo kutanga kutenga paHalloween, nevanopfuura hafu yevatengi vane makore 25 kusvika ku44 vatotenga kare kana munaGunyana.Midhiya yemagariro, sesosi yekurudziro yezvipfeko yevatengi vechidiki, iri kuramba ichishanduka, uye vanhu vazhinji vari pasi pemakore makumi maviri nemashanu vari kutendeukira kuTikTok, Pinterest, uye Instagram kuti vawane hunyanzvi.
Iwo makuru masosi ekurudziro ndeye ↓
◾ Kutsvaga pamhepo: 37%
◾ Zvitoro zvekutengesa kana zvipfeko: 28%
◾ Mhuri neshamwari: 20%
Nzira huru dzekutenga ndidzo ↓
◾ Discount store: 40%, ichiri nzvimbo huru yekutenga zvigadzirwa zveHalloween
◾ Halloween/Chitoro Chembatya: 39%
◾ Online shopping mall: 32%, kunyangwe zvitoro zveHalloween zvemhando yepamusoro uye zvitoro zvembatya zvagara zviri izvo zvinofarirwa zvigadzirwa zveHalloween, gore rino vatengi vazhinji vanoronga kutenga online kupfuura kare.
Panyaya yezvimwe zvigadzirwa: Zvishongedzo zvawedzera kufarirwa panguva yedenda uye zvinoramba zvichienderana nevatengi, nemari inofungidzirwa kuti inosvika mabhiriyoni mazana matatu nemazana mapfumbamwe emadhora pachikamu ichi.Pakati peavo vanopemberera Halloween, 77% inoronga kutenga zvekushongedza, kubva pa72% muna 2019. Kushandiswa kwecandy kunotarisirwa kusvika ku $ 3.6 bhiriyoni, kubva mugore rapfuura $ 3.1 bhiriyoni.Kushandiswa kwekadhi reHalloween kunotarisirwa kuita madhora mazana mashanu emamiriyoni, kuderera zvishoma pane iyo mazana matanhatu emamiriyoni emadhora muna 2022, asi yakakwirira kupfuura predemic level.
Zvakafanana nemamwe mazororo makuru uye zviitiko zvevatengi zvakadai sokudzokera kuchikoro uye zororo rechando, vatengi vanotarisira kutanga kutenga paHalloween nokukurumidza sezvinobvira.45% yevanhu vari kupemberera mazororo vakaronga kutanga kutenga Gumiguru asati asvika.
Matthew Shay, Sachigaro uye CEO weNRF, akati:
Gore rino, vanhu vekuAmerica vakawanda kupfuura kare vachange vachibhadhara uye vachishandisa mari yakawanda kupemberera Halloween.Vatengi vanozotenga zvekushongedza kwezororo uye zvimwe zvinhu zvine hukama pachine nguva, uye vatengesi vachange vaine hesiti yakagadzirira kubatsira vatengi nemhuri dzavo kutora chikamu mune iyi inozivikanwa uye inonakidza tsika.
Kubva paruzivo rwuri pamusoro, zvinoonekwa kuti varidzi vezvipfuyo muUnited States vanokoshesa zvakanyanya kumhuka dzavo dzinovaraidza uye vanoita nepavanogona napo kuvarongera zvipo zvinonakidza nezviitwa panguva yezororo kuti vawedzere kubatana kwavo nemhuka dzinovaraidza.
Panguva imwecheteyo, nekucherechedza zvirongwa zvezororo zvevaridzi vezvipfuyo, makambani ezvipfuyo anogonawo kuwana ruzivo nezvezvinodiwa nevatengi, nekukurumidza kumisikidza hukama hwevatengi kugadzira mikana yekutengesa, kupindura zvirinani kune mafambiro emusika, kuwedzera kutengesa, uye kuwedzera pesvedzero yemhando.
Nguva yekutumira: Oct-24-2023
